Fuerza 7: magazine redesign and DTP

A project that has kept us really busy during the latest months has been the redesign and layout/DTP of the nationally distributed windsurf magazine  Fuerza 7. In September 2008 the director of the magazine contacted us and explained they were seeking a design studio that would redesign the whole magazine and take over the layout/DTP work for the following issues.

After reaching an agreement we got our hands dirty; we studied the previous issues of Fuerza 7, as well as a good number of other magazines (ranging from skateboarding to fashion design). Fuerza 7 has great content, but until then the design really lacked, both in style and visual coherence. 

before & after (click to enlarge)

We did dozens of typographic tests, both for titles and body text—we sometimes struggled to find the right choice with differences of fractions of a point). We also created a new design for the cover, with its own heading that acts as a “logotype” for Fuerza 7. Of course, a good number of alternative cover designs had to be left behind when the client decided to go for the current one that you can see here (our choice was different and much less conventional, but both are appropriate). 

(click to enlarge)

Since then, we have done the DTP work of four issues of Fuerza 7, and we are just about to start working on the fifth, which will probably be available during July 2009. 

(click to enlarge)

There are fixed sections in every issue (Imprevistos Fun, El Palique) and there is usually one or two special articles, for which we play with the base design, altering it, or even create a new custom design, depending of the subject of the article. 

See you on a newsstand near you!